We have seen weakness in almost every sector in the market since the pandemic. On Friday, Thai Beverage, owned by Thailand largest conglomerate TCC Group, reported -7.4% drop in revenue (YoY, worsened from -3.9% reported a quarter ago), which was made less severe by improvement in May, especially in its Spirits and NAB segments. The mid-term strategy for these beverage makers is to innovate on D2C and B2B2Home , and to optimize its marketing spending on their stronger brands towards off-premise consumers, and perhaps anchoring in the long term if they pay off. While the adaptation is innovative, it however doesn't make us (in terms of health and economy) less susceptible to future pandemic diseases. My thesis for a more prosperous society, therefore, is to invest in technology that advances the diagnosis, treatment, and the R&D of vaccines (not the development of vaccine against Covid-19 alone). (Source: Healthcare Digital, 2020 ) My next step from here is to navigate and